Through strategic influencer partnerships, we elevated Funkin’s Nitro Blue Raspberry Martini launch, generating buzz and excitement among consumers.
Funkin faced the challenge of generating awareness and excitement for the Nitro Blue Raspberry Martini in a crowded market.
We executed a two-part campaign that combined the power of influencer partnerships and an exclusive event experience. First, we curated a TikTok campaign featuring five influencers known for their confidence and comedic flair. The "try something out of the blue" challenge encouraged creative content showcasing the Nitro Blue Raspberry Martini, resulting in authentic, engaging posts.
To amplify the product's launch, we hosted an influencer brunch event, attended by 20 influencers and their +1s. The event featured a cocktail masterclass, playful boozy bingo, and a tailored experience, which generated significant earned media and further boosted brand visibility.