The Collective approached us with a delicious dilemma: launching their absurdly tasty new yoghurt range on TikTok. They craved a dazzling debut with fresh audiences and sought to churn up a legion of future brand aficionados.
We partnered with a troupe of audacious, distinct, and influential lifestyle and parenting TikTok creators, to cook up an array of thumb-stopping content. We cut through the noise with platform-native, funny and engaging videos that were anything but vanilla. With an open-ended brief and seamlessly woven-in advertisements, each influencer donned their unique flavour, whipping up a diverse batch of eight videos that were nothing short of a visual feast and delivered outstanding results.
With this irresistibly engaging campaign, taste buds weren’t the only things tantalised. We rolled out eight TikTok videos that garnered a whopping 2.3 million views and stirred up 166K engagements, boasting an engagement rate (ER) of 7.9%. Further sweetening the pot, the content was deemed 'save-worthy' by 8K users and shared by 3.8K, spreading the delicious word far and wide.