Brothers Cider faced the challenge of generating excitement and building community around the launch of their new New Era cider.
We built a cultural connection with audiences by teaming up with three energetic macro-influencers known for their infectious energy. Through captivating content, they tapped into their large followings to spark excitement and begin to build a community around the new flavours.
The "time travel" theme captured the essence of summer, evoking feelings of carefree fun and nostalgia. By aligning with influencers who embodied the spirit of festival season – freedom, inclusivity, and unforgettable moments – we successfully positioned Brothers Cider as the quintessential summer drink.
We partnered with recognisable influencers who embodied the spirit of summer and freedom, and successfully positioned Brothers Cider as a summer must-have, capturing our target audience.
