Biomed

Boosting Biomed Brand Awareness with Influencer Activation

360 Social
360 Social
Strategy
Strategy
Influencer
Influencer

The Challenge

Biomed faced the challenge of breaking through the crowded oral care market with a vegan, uniquely flavoured product. Their target audience was seeking products that aligned with their values without compromising on performance or experience.

The Approach

We had the opportunity to position Biomed as a relevant and inspiring brand, and crafted an influencer marketing strategy that outstripped traditional product promotion. By collaborating with a diverse group of Instagram influencers, we created content that resonated with the target audience on a deeper level. We emphasised the product's natural ingredients, teeth-whitening benefits, and enjoyable user experience, demonstrating how Biomed fits seamlessly into a modern, conscious lifestyle. Influencers were encouraged to share their authentic experiences and perspectives, generating engaging content that highlighted the product's relevance to their followers.

By aligning Biomed's brand identity with a diverse group of influential voices, we elevated their vegan toothpaste and floss from a functional product to a lifestyle essential, demonstrating that conscious choices can be both effective and exciting.

The Results ↓

10k+
Engagements
8
Influencers
719k
Impressions
500k
Reel Views
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