Leveraging the power of the vox pop to create buzz in the UK

A German based brand were smashing socials on their own turf but were struggling to gain traction in the UK. They wanted a campaign to build trust and visibility with their UK audience through assets that were both relatable and social first.

We leveraged the power of the vox pop to create buzz and amplify brand visibility, giving the people of London a chance to try yfood and share their honest opinions. The result? A compelling collection of dynamic, engaging content that built trust through authentic reviews.