Positioning Bupa as the leading healthcare expert on TikTok

To launch a global corporate brand and make them relevant and relatable on TikTok. When individuals dominate the healthcare space and share a mix of personal experience and unresearched information, the effects can be drastic. So let’s lead the way.

Position Bupa Group as the leading healthcare expert, providing TikTok users with credible, value-led content.

Our strategy focused on specialist information whilst balancing expert-led, reactive and hook-led creative. Ensuring we were relevant to all audiences on channels. 

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