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(TikTok) Shop ‘Til You Drop

Jacob Cardwell
Jacob Cardwell

Yes, every influencer on TikTok is currently trying to shift those 99p Shin Ramyun noodles – what is going on?! Introducing: TikTok Shopping. Combining the two most deadly sources of procrastination: online shopping and TikTok, this new feature is sure to be a success.

TikTok Shopping is a new addition to the app – which should be viewed as a new and exciting social commerce platform that allows creators to promote and sell their products. Whilst some creators are using this to flog those all-pervasive noodles (they are good btw), brands can use this affordance to their advantage – integrating shopping into the TikTok experience.

This is done by quickly adding a shopping tab to your profile, which will draw products from your Shopify catalogue (with more options such as Square and Wix to be added soon) – which, conveniently, allows users to check out your products without once leaving the app. You can also tag multiple products within an organic post, so users can directly go from the video to the product page, and within TikTok lives (whoever said telemarketing wouldn’t make a comeback was a liar!).

This is no farce or quick joke – as time and time again TikTok has proven itself to be the future of social shopping; 1 in 10 shoppers in the UK say they have used TikTok in their online shopping process. All we need to do is take a look at the #TikTokMadeMeBuyIt tag to see where users have purchased products thanks to TikTok recommendations. This tag alone has 7 billion posts.

Want a piece of the pie? Before you speed ahead and add your products to this quickly growing library, here are 4 quick tips from our social media experts so you can make the most out of the power of TikTok shops.

Preparation is key 🔑

Like most eCommerce, you can’t just chuck a couple of products into the digital window. Preparation is needed to maximise the potential of TikTok shops – be sure to gear it towards attracting potential customers.

Make sure you have a bunch of quality product photographs that match the same style as your brand (and it’s TikTok’s). Also, make sure to ensure the titles of your products are short and snappy and incorporate key information. Simple stuff really.

Show off a bit! 💁‍♀️

Nobody likes a show-off… unless it’s on TikTok of course. Make sure to sneak your product into a couple of your upcoming TikToks just so your audience can begin to have it in the back of their mind. It’s only natural to advertise your catalogue on your account, and this is even more vital after establishing a TikTok shop.

Shout About it 📢

As with anything else new and exciting being added to your brand’s bag of tricks, it’s not good practice to wait for your followers to just stumble upon your TikTok shop randomly one day. Its much better to let your audience know about the shop itself through a few TikToks (that could either be informative or funny in nature).

Influencers, Assemble. 🦸‍♀️

Sometimes engaging with TikTok can be a minefield (unless you are the UK’s number one social media agency 👀), and admittedly it is often easier, and more effective, to delegate this task to a group of handpicked influencers. This tactic combined with a great TikTok shop is, for sure, a recipe for success!

For more information on how to utilise TikTok influencers take a look at our webinar below:

Need some extra help? No judgement from us. In fact, we would love to help. Spin is an award-winning pure-play social media agency that combines the sharpest creative minds with the smartest performance specialists. For more information or to enquire about scaling your brand through social please email hello@spinbrands.com

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