Lovehoney came to Spin with a desire to realign their social strategy to build a community on social. Their heavily sales and product-led approach was resulting in low engagement and a low follower base, despite being the UK leaders in sexual wellness. In a heavily regulated space, and starting with very little grid-worthy content, we had to get creative in our strategic planning.
We began with a full brand immersion and testing period, working with their strong brand values and cultural conversations to see what connected with the audience and drove engagement. We developed a lasting strategy across organic social, influencers and paid social, perfectly tailored to the Lovehoney community. Across Instagram, TikTok, Facebook, Twitter, YouTube and Pinterest, we have collaborated with Lovehoney to continuously develop their content and strategy to the ever-changing landscape of social. Their channels now utilise a considered blend of illustration graphics, lo-fi trending content, content creators and reactive content to drive full-funnel results through social.
Since 2019, we have transformed Lovehoney's social media, with award winning creative, adapting it with the times. 370k+ new followers speaks for itself.
The Drum Awards for Social Media 2021 - Most Effective Use of Imagery