Lovehoney approached us with a clear mission: to realign their social media strategy and cultivate a strong community. Despite being the UK's leading name in sexual wellness, their focus on sales and product promotion had led to low engagement and a stagnant follower base. The disconnect between their business goals and brand identity was evident. It was time to overhaul their approach and transform their social presence.
We kickstarted the transformation of Lovehoney’s socials with an in-depth brand immersion and testing phase, aligning with their core values and engaging in relevant cultural conversations. This allowed us to determine what their audience connected with and would ultimately drive engagement. By linking the brand’s principles of inclusivity and sexual wellness to reactive opportunities, we created a strategy that resonated deeply with their audience in an entertaining and meaningful way.
Our approach spanned across Instagram, TikTok, Facebook, Twitter, YouTube, and Pinterest, blending illustration graphics, lo-fi content, content creators, and reactive posts to drive comprehensive results. This strategy was continuously developed to adapt to the ever-changing landscape of social media.
Since 2019, Lovehoney’s social media has thrived, with award-winning creativity and a remarkable 370k+ follower increase. We developed a lasting strategy across organic social, paid social and influencers that set a new standard within the industry. This approach has not only sparked conversations around previously taboo subjects but also established the brand as true trailblazers on social.